Chinese startup MiniMax has unveiled a new Image-to-Video (img2video) feature on its Hailuo AI platform, offering users the ability to convert static images into dynamic videos. This new tool strengthens Hailuo’s position in the AI video creation market, competing with major U.S. players like Runway and Luma AI.

Founded by AI expert Yan Junjie, MiniMax initially focused on text-to-video generation with impressive results, especially in realistic human motion. The new img2video feature broadens the platform’s capabilities, allowing users to upload images and generate personalized video content. Supported by Chinese tech giants Alibaba and Tencent, Hailuo AI now combines text and image inputs, providing more control over video style and object manipulation. The platform offers various visual aesthetics, from hyper-realism to anime.

Hailuo AI’s new feature is now available online, giving creators a flexible tool to produce high-quality video content.

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